Experience

Meta May 2022 - Present

Marketing operations manager, demand generation

  • Responsible for managing the marketing operations team supporting the demand generation program within the Meta Business Group

  • Drove over 1 billion dollars in revenue via in-product and Email marketing channels for the demand generation pod

  • Generated over 80k leads

  • Reduced campaign configuration errors by 88% over the first quarter of my leadership

  • Delivered campaigns 96% on time (improving on-time rates by over 80% since the first quarter prior to the introduction of the demand generation ops team under my leadership)

  • Achieved a 22% faster turnaround time with the execution team I trained and managed over the previous Accenture model for execution

  • Built demand generation support team from the ground up and created a handbook on operations process, standardized handoffs between marketing ops, business marketing, web dev, and analytics teams

  • Created robust QA processes and documentation

  • Assisted the engineering team with feedback and projects aimed at improving the usability of our in-house marketing automation tooling

Google Nov 2021 - May 2022

crm marketing Campaign manager, Google

  • Responsible for leading early-life CRM program deployments for the Nest product line from the Google Store.

  • Lead the briefing and creative strategy, experimentation development, creative agency management, and all operational task management for several Google new product launches via the CRM channel.

    • Google Pixel Buds Pro

    • Google Chromecast HD

  • Managed campaign development in alignment with Google’s creative agency partner and the product marketing manager and go-to market manager for the product to build out a completely unified CRM and product page experience that consisted of multiple CRM deployments: Pre-order, Buy Now, and early life comms for new customers in the early life stage of the product ( product welcome, cross-promo for new product owners, nurture comms).

  • Marketing campaigns were developed for a global audience and had penetration across the entire Nest, Google Pixel, and Google Store subscriber bases.

Meta (Facebook) Jan 2020 - Nov 2021

CHannel Marketing Coordinator - Small Business Group Marketing Ops

  • Built and launched in-product, email, Facebook Ads, and various landing page-based marketing placements to drive leads to engage with marketing expert call centers.

  • Lead execution of digital marketing campaigns responsible for over $500 million in revenue for Facebook globally across over 36 locales.

  • Created guidelines and documentation to standardize the marketing operations process and streamline QA of assets for digital marketing communications.

  • Responsible for the operational execution of setup, QA, deployment, and reporting on lead generation campaigns by leveraging internal tooling and industry experience in marketing automation.

  • Set up and launched ad sets and campaigns via Facebook Ads Manager for SBG lead generation campaigns globally.

  • Coordinated with cross-functional teams, including marketing leadership, data science, web development, channel marketers, translators, and other cross-functional partners to assemble digital marketing assets.

  • Utilized SQL, Claravine, and Tableau to report on campaign results for leadership, data science, and for the greater lead generation marketing pod. 

Tesla Motors 2014 - 2018

I began my professional career at Tesla Motors as an undergraduate in 2014. My most recent position was as a Marketing Automation Coordinator on the greater Tesla Marketing Team. Prior to this, I held positions with the Tesla sales and delivery organization before receiving my promotion as a marketer.

Marketing Automation Coordinator (2017 - 2018)

  • My responsibilities were to manage day-to-day email marketing and communications initiatives using Salesforce Marketing Cloud. I was responsible for QA, deployment, and program builds of various email campaigns targeting both our existing customer base and prospects. I worked cross-functionally with the global marketing automation team. Tools of the trade in addition to Salesforce Marketing Cloud included Marketo, Trello, Sharepoint, Excel, Google Analytics, Lucid Chart, and Litmus.

Customer Experience Specialist III (2014 - 2017)

  • As a Customer Experience Specialist at the Tesla Fremont Factory location, I personally delivered over 300 vehicles to Tesla customers. Job responsibilities included managing vehicle prep quality control, finance and sales documentation preparation, and customer training. My deep product knowledge and critical eye for quality control issues positioned me as the go-to delivery expert for VIP clients.

Video Content Marketing Intern - SPARK Program (Oct. 2016 - Feb. 2017)

  • I was 1 of 4 part-time employees selected based on work performance and manager recommendation for a trial mentorship program that allowed me to work with the team of my choice within the company. During my time in the SPARK program, I was tasked with conceptualizing and presenting a project of my choosing to the other participants in the program and the vice president of Tesla’s sales organization. I put together a framework and mock-up renderings for a proposed vehicle functions training. The purpose of my project was to create a way to leverage the vehicle’s infotainment system to provide guidance and setup in order to reduce the human interaction required during delivery as we prepared for the high-volume of Model 3 deliveries.

Burnwater (Jan. 2017 - Mar. 2017)

Marketing and Business Development Intern

As part Santa Clara University’s minor in entrepreneurship intern program, I joined Burnwater for an internship to help engage their marketing channel. As a background, Burnwater is a producer of carbon fiber dragon boat racing equipment. During my time at Burnwater, I created a video product demo that I shared through the company’s email channel to help engage customers about Burnwater’s grip tape product, created the company’s YouTube channel, refreshed their social media branding, cleaned up their email marketing lead database, and assisted with organizing their CRM system.

Freelance Work 2017 - Present

I’ve had the opportunity to do some freelance work in addition to my professional experience. I’ve used Squarespace to plan out, build, and write the web copy for three local small businesses in the automotive detailing industry. The websites I built are for Dynamic Detailing , Ceramic Pro Silicon Valley, and Elite Auto Spa. Prior to these websites, the business conducted their operations through a Facebook page. I have also leveraged these pages to run web campaigns via pop-up ads that have yielded up to 20% conversion rates on the subsequent landing pages. In addition to this, I undertake video projects, marketing case study layouts in Adobe InDesign for local agencies, photoshoots for individual clients, social media management for small businesses, and freelance blog posts.

NAVAJO Jul. 2010 - Sep. 2010

Marketing Intern

As a high school student, I spent the summer of 2010 as a Marketing Intern at NAVAJO Company, a B2B marketing agency focusing on technology. During the internship I was tasked with creating an educational video documentary on the rising alternative energy business sector in Silicon Valley. To accomplish this, I compiled questions and conducted interviews with local businesses and research institutions such as Intel, The Electric Power Research Institute, UC Berkeley’s Energy Bioscience Institute, Santa Clara University, Alta Rock Energy, and Tesla Motors. I edited and compiled the video footage into a finished product using Final Cut Pro and entered the film into the City of Palo Alto’s 2011 Greenlight Earth Day Film Festival where the documentary was selected as a finalist in the show and was screened before 300 attendees.